A group of RMIT tourism students won the championship in a global tourism competition for their sustainability action plan to reduce plastic waste in Phu Quoc island, Vietnam. RMIT Vietnam.
Current students. Search field. Consumer perceptions of eco-friendly packaging in Vietnam. Packaging materials paradox The study showed that consumers perceive plastic to be less eco-friendly when compared to paper or biodegradable materials.
For eco-friendly packaging to be accepted in the market, it must satisfy not only the environmental packaging demands and manufacturing processes, but also the market appeal. Limited understanding of manufacturing technology The study also found that a barrier to consumer acceptance was a lack of knowledge and understanding of technologies. They ensure that any wood-based products like cardboard boxes are made from sustainably-sourced forests. Sustainable product packaging, coupled with sustainable package design , is a potent combination.
These characteristics can be a great way to set your brand above your competitors. Sustainable design is designing product packaging with the main purpose of doing as little harm to the environment as possible. This can be achieved by using recycled material.
You can also do this by designing your packaging with another purpose in mind. They know that these people care about the environment. Therefore, sustainable design with reusability in mind increases brand loyalty amongst their audience.
We've recently analyzed the supply chain of IKEA, and how the global leader started to invest in biodegradable types of packaging made from mycelium fungus. The change has been a pioneering example of leaving styrofoam behind - the common resource used to secure products in cardboard packaging. Read it here. While it might seem like that, sustainablity in packaging isn't just about materials. Value engineering is the process of redesigning packaging from the ground up with the aim of saving money - and believe it or not, most money can be saved by using less packaging.
That was the case of Raylo - a London-based start-up which optimized its packaging by using less materials. See how Raylo lowered their packaging costs. Packhelp's team of packaging engineers scrutinise over your current packaging options and ensure that your solution is designed to use the least amount of material as possible. Read below to see some examples of green packaging design. The switch to sustainability requires some research. You need to see how it can best complement your packaging design.
Look at the examples below to see several examples of brands that have done exactly that. Fast fashion emits more CO2 per year than every single commercial flight in the same time frame.
Stripe and Stare knew this, and wanted to take a product that we all need - underwear - and make it more sustainable. The brand obviously needed packaging to suit these same values. Eco-mailer mailer boxes were the ideal solution, but the brand went one step further and perfected the number of packaging products they use.
Rather than adding in void filler , the brand used boxes that were as thin as possible. The result is less empty space inside the box, and less raw material used to create the packaging. Featured product: Eco shipping boxes that suit Royal Mail shipping dimensions. Sunad is a Spanish brand that uses natural fibres to replicate classic, timeless fashion.
Not only did the brand want to implement a natural and sustainable packaging solution, but they also wanted a design that would match the colours and hues of their garments.
In the end, Sunad started using expandable kraft mailers. These mailer bags let the brand leverage the natural kraft texture of paper pulp, while also keeping material usage at an absolute minimum. Featured product: Expandable kraft mailers. They needed environmentally friendly and custom CBD packaging to showcase their range of oils while creating a memorable and branded unboxing experience.
Using two packaging products and the use of colour to distinguish their products from each other, Hemp Juice has used recycled and recyclable cardboard to implement packaging that leaves the smallest carbon footprint possible. Featured product: Eco colour mailer boxes and custom pouch packaging. Sheyn is a Vienna-based jewellery studio that focuses on simple yet elegant design. The brand's founders were eager to explore the possibility of 3D printing, and that's how they arrived at their incredible range of jewellery.
By using the innovative technology, their production is fully sustainable too. This takes their unique design onto their packaging. In turn, their customer has a memorable unboxing experience based around their packaging.
Featured product: Eco mailer box. This UK-based brand incorporated sustainability in every aspect of its sportswear business - down to the last thread in its clothing. Each garment is shipped in a branded mailing bag or custom jiffy bag. Unlike most bags used by a vast majority of e-commerce brands, Origin X Performance's packaging is fully sustainable.
These bags are made from natural, biodegradable ingredients, and are just as durable as recyclable plastics and plastic alternatives. By adding extra value to the packaging, a customer gets more value for money. Reusing the box also extends the life of the packaging. Featured product: Full-colour mailer box. The name says it all - Vegan products. Vegan Bunny is a candle company making candles free of animal products.
The glues used to hold the paper pulp together are derived from rubber, rather than animal products. Similarly, the white inks are soy-based and contain no pigment from any animal products.
Vegan Bunny found the ideal packaging solution to echo its values toward sustainability and ethics. Featured product: Eco mailer box and two-piece product boxes.
If you still need convincing, take a look at these tweets directed at Amazon's packaging :. Large corporations like Unilever Australia have recently put pressure on the Australian government. Unilever has demanded the government do more in the plastic pollution battle. And if corporations of this size can put the heat on governments, it means:.
As a company, Snact is all about the reduction of waste. Throw your wrapper into the garden and watch it decompose. Single-use plastics like algae-based Agar , are made from red algae. This packaging is suited to pasta, cereals and other dry foods. Then make that the dominant theme which they will notice as they pick your product or visit your website.
Evaluate your design. After coming up with your packaging design, the next thing you want to do is to assess its value and effectiveness. Below are some questions to consider upon evaluation:. With 25 years of combined professional experience, we can help you make your product stand out in a sea of brands, picked off the shelf, taken home, and loved forever.
What is Eco-Friendly Packaging? By rooland November 14, Choosing eco-packaging is a step to plastic waste reduction. Photo by freestocks. Choose packaging materials that are easy to reuse or recycle. Photo by Curology on Unsplash. Eco-packaging uses materials and methods that have little impact on the environment. Photo by Priscilla Du Preez on Unsplash. Your packaging design is as essential as the product itself. Photo by Lumitar on Unsplash. Photo by Rachael Gorjestani on Unsplash.
Below are some questions to consider upon evaluation: Does it clearly present what your product is? An effective package should convey a clear message and is unlike anything else.
Take note that consumers are only willing to pay for a product of which value they understand. Does your package honestly represent your product?
If you plan to show photos of your product on your packaging, make sure the photos represent the actual product itself. How will the package look like on the shelves? Shelf appearance is crucial for products that are distributed and sold in stores. Some of the things you need to think about include: The visibility of the packaging when your products are lined up on the shelf.
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